Nice! Some impressions on that section…
Traditional Social Media is neither social nor media. Meaning it’s not made for you, it’s made to exploit you and it’s full of misleading ads and fake news.
That is because the aim of traditional Social Media is to make a shit ton of money = capitalistic.
The aim of the Fediverse is to benefit the people = social.
The aim of traditional Social Media is to control and steer the users = totalitarian.
The aim of the Fediverse is to empower the users to control the Fediverse = anarchistic.
This can be the perfectly fine tone of voice you want to have on the Fediverse wiki. But you have to realize what audience this addresses and I think it is not the average traditional social media user. If that is intentional I think in the Advocacy Guide the target audience should be explained.
You will lose common people on the following words: “shit ton of money”, “capitalistc”, “totalitarian”, “anarchistic”. But they can be desired language use if you create the wiki to attract people who already have this terminology and worldview firmly in their belief system. Most people:
- Don’t see the problems with capitalism as we do, or they see it as inevitable, the worldwide only system that has become the norm because it sorta kinda works.
- Don’t see how social media control and steer in the first place, and then make the additional leap of thought of how this is totalitarian.
- Don’t know what anarchism entails and have a really bad perception of its meaning (a Mad Max free-for-all crazy world where there are no rules).
It would be great if we got some Content Strategists on board to have a look at the best ways to approach this. I am also not one, but what I would do if I wanted to reach a broad audience is:
- Gradually onboard people, where they can decide to delve “deeper into the rabbit hole”, but on sub-pages deeper down the wiki.
- The Root Pages should be gentle and appealing and explain the nice things and improvements fedi can bring if they only switched to it from the toxic places they are on now. This focuses on behavioral aspects, daily life and habits, what true social can bring to it, and depict the vision of how this takes shape on the fedi.
- After that a Root Page delves more concreetly (but non-technically!) in features and functionality. Maybe briefly in a how-it-works (though that may be on a sub-page too).
- Then Root Page has a section that makes the contrast with traditional social media. This is an awareness section of problems. It elicits negative feelings and should come further down the page because of that. The excitement for fedi is key, and is promoted first. This section shouldn’t be overly long in text, but be bullet lists that refer to sub-pages.
Now all that will take time to get right, of course. For now, if I would have to rephrase that section it would look something like below, with a longer intro section, followed by a bullet list on Harms of Traditional Social Media and then contrasting things point for point by how fediverse handles things.
Fediverse vs. Traditional social media
Traditional social media
Traditional social media is neither social nor media. Instead they are advertising platforms that are not made for your benefit, but to benefit from you in any way, shape or form. Your favourite social platform is a marketing channel that exists to exploit you and extract as much money from you as possible via misleading ads. These advertisements are cleverly targeted by extracting information about your personality, your friends and family, and your emotions and feelings. Tons of personal data is used to glue your eyes to your screen, and maximize the time you spend online. Because then you see more ads. Facebook, Instagram, YouTube, all social media platforms have many scientists working behind the scenes to make you addicted to their product. They want to change your habits in any way they can to ‘drive engagement’ as they call it. Even if this is very detrimental to your happiness and health. Because you don’t matter! Only the money speaks in this regard. In the eyes of Big Tech you are a “User”, a drug addict and their products are designer drugs.
Here are some of the major Harms of Traditional Social Media and how they affect you personally:
Harm 1: Summary description of the harm and its effects.
Harm 2: Summary description of the harm and its effects.
[Contrasting description to the above]
As you can see this puts a totally different light on what “being social” truly means. Real social will bring us:
Some other remarks:
- I do not capitalize ‘social media’. The traditional stuff does not deserve captitalization, and social media is a common, universal term that has nothing distinguising to it that warrants capitalisation.
- You mentioned “fake news” in your comparison. But that is a weak argument in itself, and requires further elaboration. In principle there’s nothing different on fedi that would prohibit the spread of fake news. But we have some social and cultural dynamics that may be better able to point it out and mitigate it. E.g. more critical thinking taking place among fedizens.
Content Strategy Guide
So from the above I am thinking a guide on content strategy and one that will list page template structures etc. may come in very handy too.
Update: I asked some more attention to this thread. Hopefully we can attract some more skilled writers / content creators to the initiative.